Keywords in Google Reviews Improve Search

Online reviews are becoming increasingly important for both potential clients and law firms. They are one of the most commonly used tools by individuals looking to make informed decisions before hiring an attorney. Mastering this aspect of branding will ultimately generate new and returning clients for your law firm. 

Consumers want to know about others’ experiences with your firm, which is why reviews on platforms such as Facebook, Google, and Yelp are significant. While you should consider all review platforms as a viable way to bring in new business, it is also important you pay specific attention to Google reviews.

Google provides a platform where reviews can have a strong impact on a firm’s local ranking. The more quality reviews you get, the higher your firm’s rank in Google search results. 

Keywords will help set you apart from the competition when collecting Google reviews. Choosing and using the right niche-specific keywords in your Google reviews will go a long way towards further increasing your firm’s brand awareness.

A 2018 survey of the most important Google local search ranking factors for businesses found that reviews were the 3rd most influential signal. According to the survey, both the quality and the quantity of the reviews mattered. The survey also found that the 14th most significant factor to ranking higher in Google searches is having product/service related keywords in reviews. Location keywords in a business’s Google My Business title were found to be the 5th most important search ranking factor.

While Google does consider keywords in reviews, it does not consider keywords in review responses. When you email clients asking them for online feedback, there are ways to encourage them to include keywords. Bear in mind, however, that the success of this approach depends on how satisfied your clients are. Keywords are not a substitute for creating a great client experience. Constant surveying and monitoring of your client’s satisfaction are therefore imperative.

We offer a library of review email template for clients in our reputation management platform. These templates help you write review requests with ease. 

An effective template effectively encourages the addition of your target keywords in the reviews. For instance, you could ask clients “What services did we offer and what did you like most about your experience?” Hopefully, the question will inspire clients to respond using the services they received as keywords. You could also ask, “Which of our offices did you visit?” With this prompt, they would likely mention the city where your business is located.  

These are just two of the many suggested templates on our reputation management platform. Start using these templates today in your client satisfaction process to increase and improve your reviews.

Legal Action Media

The team at Legal Action Media wrote this blog because we want to give your law firm the tools to succeed. But we know that many lawyers do not have the time to both run their practice and perform their own marketing.  

That’s where we come in. As a full-service legal marketing agency, we handle everything from web design and content writing to social media and reputation management. Whether you’re a national practice with hundreds of attorneys or a boutique firm with a local focus, Legal Action Media makes it easy to get more qualified leads. 

Ready to attract and retain more clients? Start the conversation by scheduling a free consultation.